PAYROLL services provider Optimum Pay Group has agreed a 12 month sponsorship package with Uttoxeter Racecourse, Staffordshire.
The deal, which runs throughout 2019 goes live at the Madness Music Live Race night this coming Saturday, May 18th, 2019 where their sponsorship includes a feature race, aptly naming it ‘The Optimum Pay Group Novices Hurdle Race’.
The contract also sees Cheshire based Optimum Pay Group showcase their brand on race line hoardings, racecard adverts, PA announcements and use of a private exclusive hospitality box for up to 24 people.
Carl Boulton CEO of Optimum Pay Group said “Optimum Pay is a developing business and as such we have a need to expand our brand presence, the sponsorship package at Uttoxeter Racecourse has given us a vehicle to do that. The hospitality box is a great meeting space offering that little bit of extra prestige, especially to new business opportunities”
Future development for staff and new business is at the core of Optimum Pay’s business strategy, having grown from its initial one-man, home office base to a major relocation to headquarters in South Cheshire in 2017. Its team now numbers 14 with a healthy order book with customers from around the world. Products and services include payroll; PAYE umbrella services, CIS management and joint employment agreements.
Boulton is hopeful to mix business with pleasure as part of the sponsorship too, saying “When we opened our new head office in Cheshire, we wanted a local event where we can take clients and staff to discuss work whilst having fun – and who doesn’t enjoy the races! Because of the local transport links, our clients from all over the country can enjoy with us, but Uttoxeter is also a very family friendly place, so to bring our families to the family events is a fantastic combination.
Hayley Plimley, Head of Sales & Marketing at Uttoxeter Racecourse said, “We are extremely proud to have Optimum Pay Group as a key partner here at Uttoxeter Racecourse. They are passionate about their business and the sport and we enjoy supporting them in entertaining their clients and families with a great day at the races.”